ABOUT US

The Fluxx Team

As THE FLUXX enters a new phase of growth, the team has expanded to meet increasing demand across editorial, brand partnerships and creative direction, strengthening our ability to deliver with greater precision and pace.

United by a shared passion for design and the wider creative industries, the team brings experience from both in-house roles and consultancy across leading brands and emerging talent. This dual perspective shapes a considered approach to storytelling, strategy and partnerships.

The result is a more agile, future-facing platform, grounded in curation, quality and cultural relevance, and designed to shape the conversations as much as respond to them.

Anna Paganelli, Founder & Editor

Anna Paganelli is the founder and editor of THE FLUXX, a curated digital platform at the intersection of design, travel, culture and contemporary luxury.

With a background spanning agencies, in-house and as a PR and content consultant she has advised brands from emerging designers to established international names, delivering visibility through editorial, digital PR and content-led campaigns.

Her work sits at the intersection of PR, SEO and storytelling, ensuring Fluxx partners are not only seen, but found, referenced and trusted across both traditional media and AI-driven search platforms.

At its core, THE FLUXX is built on a clear editorial philosophy: curation over volume, quality over noise. Every feature, partnership and narrative are selected with intention, reflecting a commitment to excellence across design, travel and the wider creative industries.

The platform has evolved into a growing global community, where independent creatives sit alongside leading brands, connected through a shared standard of aesthetic clarity, cultural relevance and considered storytelling.

Anna remains committed to championing a refined and evolving design landscape, where different voices, disciplines and perspectives are elevated through a distinctly curated lens.

Jayne Wright, Head of Operations

Jayne Wright leads operations at THE FLUXX, overseeing the systems, processes and infrastructure that allow the platform to scale efficiently and deliver consistently for its audience and brand partners.

With over a decade of experience across luxury interiors and design, Jayne brings expertise in operational strategy, CRM systems, automation and digital workflows, ensuring THE FLUXX runs seamlessly across content, campaigns and partnerships.

Her role is central to the execution of affiliate marketing, editorial and social delivery and platform performance including advertising, enabling THE FLUXX to operate at pace while maintaining a high standard across every touchpoint.

Focused on precision and efficiency, Jayne ensures everything behind the scenes runs effortlessly, allowing both the platform and its partners to perform, scale and show up exactly where it matters.

Vanessa Wong, Head of Finance

Vanessa Wong leads finance at THE FLUXX, bringing structure, clarity and commercial rigour to a fast-growing digital platform.

With over fifteen years’ experience across multiple industries, including the luxury interiors sector, Vanessa has worked with brands at every stage of growth, from initial start-up through to venture capital investment and scale.

Her expertise spans financial planning, operational efficiency and strategic oversight, ensuring THE FLUXX is built on a strong and sustainable foundation.

At THE FLUXX, she plays a critical role in supporting both internal operations and client campaigns, ensuring projects are commercially sound, scalable and aligned with long-term growth.

Her work underpins THE FLUXX’s ability to operate not just as a media platform, but as a financially intelligent partner for brands navigating an increasingly competitive digital landscape.

THE FLUXX Industry Experience:

As a team, we’re uniquely placed to have worked for start-ups and established brands both in-house and as consultants across the premium and luxury design sectors.

Design:  Lusso.com, Nosa.com, The Vox Group, Bert Frank, Buster + Punch, Bert & May and Made.com.

Hospitality: The Bone Idyll distillery bar, spirit & RTD collection, Arthur Hoopers Restaurant and Wine Bar in London’s Borough Market, Michelin star chef Andreas Antona, Babingtons Blends tea UK, Sonny’s Bar in Kingston and the Summerton Whisky Club.

Our Values

At THE FLUXX, community sits at the centre of everything we do, bringing together both industry voices and a design-conscious global audience. We champion a diverse mix of emerging creatives and established brands, creating space for different perspectives to coexist and thrive.

Our content is curated with intention, balancing cultural relevance with long-term value in an evolving, AI-driven landscape. Through a community-led approach, we build lasting partnerships and meaningful engagement, fostering connections that extend beyond one-off moments into sustained, shared growth.